The Laundress Founders on Wellness, Business and The George

  • Written By:JustBobbi
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Whether you need help caring for cashmere or want to know how to properly wash denim, Lindsey Boyd and Gwen Whiting are the pros to ask. The duo started The Laundress in 2004 and the line of chic, eco-friendly products have helped to make doing laundry feel less like a chore. This month, we’re excited to announce a collaboration with The Laundress and The George Hotel. We’ll be stocking custom amenity kits at the hotel and can’t wait to share them with our guests. Below, we caught up with Gwen and Lindsey to talk all things wellness, business and of course, laundry.

Business Idea Breakthrough:

Lindsey Boyd & Gwen Whiting: The one-size-fits-all laundry products available in the marketplace left us feeling unsatisfied and the only alternative, dry cleaning, left our clothes damaged and loaded with chemicals. Knowing our wardrobes were washable, we set out to develop fabric-specific formulas that would clean and care for all our laundry – from everyday items to cashmere and silk.

Big Break:

LB & GW: Our big break began when we saw our ad in the New York Times style section. We then found ourselves at the right place at the right time with Mickey Drexler, which led to our long collaboration with J.Crew and we knew it was real!

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The George Collab:

LB & GW: We have always admired Bobbi’s entrepreneurial spirit and pioneering of a new “natural” look in the beauty industry. When we read about her new hotel venture, we knew we would love to collaborate with them. We both strive to offer an elevated experience – what The George accomplishes with beautifully designed rooms and ambiance, we achieve with effective, nontoxic products that take care of the things you love.

Wellness Philosophy:

LB: Even with a continuously hectic schedule, it’s important to get enough rest, eat right, and exercise regularly. I also practice natural alternatives to Botox.

GW: Feeling good is a completely holistic balance of the inside and outside.

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Beauty From the Inside Out:

LB: Lots of water! I always carry my S’well bottle with me. A good balance between diet and exercise is also crucial. GW: Clean food and sleep are key.

Words of wisdom for inspiring entrepreneurs:

LB: Stay passionate and trust your instincts. GW: Focus, passion, planning and authenticity are all key.

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