Meet the New Kids on the Block
- Written By:Bobbi Brown
- Photography:Jon Paterson
I have been passionate about health and wellness for as long as I can remember. I’ve written nine books, all featuring beauty food along with makeup tips. But the last book was a game changer. Beauty From The Inside Out is based on my philosophy that what you put in your body directly influences how you look. This book, along with completing a degree as a health coach from the Institute for Integrated Nutrition, allowed me to reach an audience that was ready for more when it comes to wellness.
My career has given me the opportunity to connect with some of the best health experts, from Dr. Oz to Dr. Frank Lipman to Dr. Daryl Gioffre to Dr. Amy Shah, and so many more. They each have a different specialty and perspective and have taught me so much over the years. Regardless, I am constantly open to learning more.
EVOLUTION_18, the original collection, launched last year and it has been a rewarding experience to help so many people improve their lifestyle along with their health. I am so excited to introduce you to the new kids on the block. My new EVOLUTION_18 products are a collection of beauty inspired nutritional enhancers that not only are easy to take, but alongside a good diet, will support everything from better skin to hair, nails, and your gut.
I worked with Keith Frankel of VitaQuest International and a team of scientists, chemists, and formulators to develop each product. I know I drove them crazy because I wanted it to be perfect. I also learned a lot along the way. Who knew that vitamin C actually stimulates your collagen production? These supplements have everything you need for a beauty boost from within. Get ready for gorgeous skin, strong nails, and shinier hair.
The 10 new formulas are simple, highly effective, and designed to target a wide range of beauty concerns. Beauty Bubbles are effervescent tablets that are made with hyaluronic acid and collagen. Plus, they make it easier to get in those eight glasses of water each day. The Beauty Gummy is delicious, plus it has over 30,000% your recommended daily value of biotin. One of my favorites is the Beauty Superfood, with a blend of over 30 fruits and veggies, combined with collagen — it’s the perfect addition to your morning smoothie.
I am so incredibly excited and grateful to be launching at Walmart. The team at Walmart shares my vision that beauty is so much more than what you put on your face and that there is an opportunity to create a new category. It was their idea to launch EVOLUTION_18 in the beauty department, where women buy their creams and mascara. I am so happy to be able to reach such a large audience with Walmart and use my platform to inspire and empower people to start taking better care of themselves through food, supplements, and a healthy lifestyle.