It Was All a Dream

The Original Ten_hero image

It started with ten. It began with the idea that a lipstick could be created by a makeup artist who knows how to mix and blend pigments to get the perfect color. I thought it would be simple for women if I just made wearable colors and taught them how to choose what was right based on their lip color, skin color and most importantly, their style.

The Bobbi Brown Essentials line of lipsticks debuted at Bergdorf Goodman in New York City in 1991. I expected to sell 100 lipsticks in the first month and ended up selling 100 on the first day.

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